Taos Sunscreen: Altitude Lies, Hidden Damage?

By Franklin Everett Shaw

October 30, 2025

The sun in Taos, New Mexico feels different. It’s not just the dry air; it’s the intensity, the way it seems to bore right through you. Many dismiss it as just another sunny day, but the reality is far more nuanced, especially when you’re spending time outdoors.

Taos sits at a staggering 6,969 feet above sea level. This altitude significantly impacts the amount of UV radiation that reaches the ground. The higher you go, the thinner the atmosphere, and the less protection you have from the sun’s harmful rays.

For every 1,000 feet you ascend, UV radiation exposure increases by approximately 4-5%. That means in Taos, you’re looking at roughly a 30% increase in UV exposure compared to sea level. This isn’t some abstract statistic; it’s a tangible threat to your skin.

So, do Taos residents and visitors need specialized sun protection? Absolutely. And not just any sunscreen will do.

Let’s talk about Taos Sunscreen. It’s a brand you’ll see prominently displayed in local shops, often marketed as specifically formulated for the high-altitude environment. But is it just clever marketing, or does it genuinely offer superior protection?

The key lies in understanding what makes a sunscreen effective in a high-UV environment. It’s not just about the SPF number; it’s about the ingredients and how well they protect against both UVA and UVB rays.

SPF, or Sun Protection Factor, primarily measures protection against UVB rays, the ones responsible for sunburn. However, UVA rays, which penetrate deeper into the skin and contribute to premature aging and skin cancer, are equally dangerous.

A broad-spectrum sunscreen protects against both UVA and UVB rays. Look for ingredients like zinc oxide and titanium dioxide, which are mineral-based sunscreens that provide excellent broad-spectrum protection. These ingredients physically block UV rays, rather than chemically absorbing them like some other sunscreen ingredients.

Taos Sunscreen often emphasizes its high SPF, typically 50 or higher. While a high SPF is beneficial, it’s crucial to remember that SPF isn’t linear. SPF 30 blocks about 97% of UVB rays, while SPF 50 blocks about 98%. The difference is marginal, and the higher SPF doesn’t necessarily translate to significantly better protection.

The real advantage of Taos Sunscreen, if it exists, should be in its formulation. Does it contain a high concentration of zinc oxide or titanium dioxide? Is it water-resistant, crucial for activities like skiing or hiking where you’re likely to sweat? Does it contain antioxidants like vitamin E, which can help neutralize free radicals caused by UV exposure?

Let’s compare Taos Sunscreen to some alternatives. Consider a popular brand like Neutrogena. Their Ultra Sheer Dry-Touch sunscreen offers broad-spectrum protection and is widely available. However, it relies on chemical filters like avobenzone and oxybenzone. While effective, some studies have raised concerns about their potential hormonal disruption and environmental impact, particularly on coral reefs.

Another option is a mineral-based sunscreen like Badger Balm. Badger Balm uses zinc oxide as its active ingredient and is known for its natural and reef-friendly formula. However, some users find it to be thicker and more difficult to apply than chemical sunscreens.

So, how does Taos Sunscreen stack up? Without knowing the specific formulation, it’s impossible to say definitively. However, here’s a checklist to use when evaluating any sunscreen, including Taos Sunscreen:

• Broad-spectrum protection: Does it protect against both UVA and UVB rays? Look for zinc oxide or titanium dioxide as active ingredients.
• High SPF: Aim for SPF 30 or higher.
• Water resistance: Choose a water-resistant formula, especially if you’ll be sweating or swimming.
• Ingredients: Avoid sunscreens with potentially harmful chemicals like oxybenzone and octinoxate.
• Application: Apply liberally and reapply every two hours, or more frequently if sweating or swimming.

Now, let’s talk about specific challenges in Taos. Skiing at Taos Ski Valley presents a unique set of circumstances. The altitude is even higher than the town itself, and the snow reflects UV rays, effectively doubling your exposure.

Common mistakes skiers make include:

• Not applying enough sunscreen: Most people only apply 25-50% of the recommended amount.
• Forgetting to reapply: Sunscreen wears off, especially when you’re sweating.
• Ignoring exposed areas: Don’t forget your ears, neck, and the area around your eyes.
• Not using lip balm with SPF: Your lips are particularly vulnerable to sun damage.

Hiking in the Taos area also requires careful sun protection. The dry air can dehydrate your skin, making it more susceptible to sun damage. Wear protective clothing, such as long sleeves and a wide-brimmed hat, in addition to sunscreen.

A practical tip for hikers: consider using a sunscreen stick for easy reapplication on the go. These sticks are less messy than lotions and can be easily stored in your backpack.

Another crucial factor is the time of day. The sun’s rays are strongest between 10 a.m. and 4 p.m. If possible, avoid prolonged sun exposure during these hours.

Let’s consider a real-world scenario. Imagine you’re planning a day of hiking in the Rio Grande Gorge near Taos. You’ll be exposed to intense sun, dry air, and potentially high winds.

Here’s a step-by-step guide to protecting your skin:

1. Apply a broad-spectrum, water-resistant sunscreen with SPF 30 or higher at least 15 minutes before heading out.
2. Wear a wide-brimmed hat and sunglasses.
3. Wear lightweight, long-sleeved clothing.
4. Bring a sunscreen stick for easy reapplication.
5. Reapply sunscreen every two hours, or more frequently if sweating.
6. Use lip balm with SPF.
7. Drink plenty of water to stay hydrated.

Ultimately, the best sunscreen for Taos is the one you’ll actually use consistently. Whether it’s Taos Sunscreen or another brand, prioritize broad-spectrum protection, a high SPF, and a formula that suits your skin type and activity level. Don’t fall for marketing hype; focus on the ingredients and application techniques that will truly protect you from the intense Taos sun. Remember, prevention is far better than cure when it comes to sun damage.