**Taos Teens: Is Winter Sun Hiding Wrinkle Risk?**

Photograph of Franklin Everett ShawBy Franklin Everett Shaw
January 20, 2026

The biting wind whips across the Sangre de Cristo Mountains, carrying with it a sun that feels closer, more intense. It’s a beautiful day in Taos, New Mexico, perfect for skiing, hiking, or just hanging out. But that seemingly harmless sunshine is a silent threat, especially to the town’s teenagers. They’re active, outdoorsy, and often unaware of the amplified risk they face from UV radiation in this unique high-altitude environment. It’s time to ditch the tanning myths and embrace a sun-safe lifestyle, not just for summer, but all year round.

Taos, nestled at over 7,000 feet, presents a unique challenge when it comes to sun protection. The thinner atmosphere means less UV radiation is filtered out. For every 1,000 feet of elevation gain, UV levels increase by approximately 4-5%. That means Taos teens are exposed to significantly higher levels of UV radiation compared to their peers in, say, Dallas, Texas.

And it’s not just the altitude. The winter sun in Taos is deceptively strong, reflecting off the snow-covered landscape and intensifying its harmful effects. This reflected UV radiation can reach up to 80% of the original intensity, hitting you from below and doubling your exposure. Think about it: skiing on a sunny day is like being bombarded by UV rays from above and below.

Many Taos teens believe the myth that a base tan protects them from sunburn. This is dangerously false. A tan is a sign of skin damage, indicating that UV radiation has already harmed skin cells. It offers minimal protection, equivalent to an SPF of only 2-4, nowhere near enough to shield against the intense Taos sun.

Another common misconception is that sunscreen is only necessary during the summer months. This couldn’t be further from the truth. UV radiation is present year-round, even on cloudy days. In fact, clouds only filter out about 20% of UV rays. Winter sports enthusiasts are particularly vulnerable, as the sun reflects off the snow, increasing exposure.

So, what can Taos teens do to protect themselves? The answer is a comprehensive, year-round sun protection strategy. It’s not about hiding indoors; it’s about being smart and proactive.

First, sunscreen is non-negotiable. Choose a broad-spectrum sunscreen with an SPF of 30 or higher. Broad-spectrum means it protects against both UVA and UVB rays. Apply it liberally 15-30 minutes before sun exposure, and reapply every two hours, or more often if swimming or sweating. Don’t skimp on application. Most people only apply 25-50% of the recommended amount of sunscreen, significantly reducing its effectiveness.

Consider affordable and accessible options. Drugstores in Taos, like the Smith’s on Paseo del Pueblo Norte, offer a variety of sunscreens at different price points. Look for brands like Neutrogena, CeraVe, or La Roche-Posay, which are widely available and effective. For teens involved in sports, consider water-resistant and sweat-resistant formulas.

Second, clothing is your first line of defense. Wear protective clothing whenever possible, including long sleeves, pants, and wide-brimmed hats. Darker colors absorb more UV radiation than lighter colors. Look for clothing with a UPF (Ultraviolet Protection Factor) rating, which indicates how much UV radiation the fabric blocks.

Third, seek shade, especially during peak hours. The sun is strongest between 10 a.m. and 4 p.m. During these hours, try to find shade under trees, umbrellas, or buildings. When skiing or snowboarding, take breaks in the lodge to reduce your exposure.

Fourth, protect your eyes. Wear sunglasses that block 100% of UVA and UVB rays. Wraparound styles offer the best protection, as they prevent sunlight from entering from the sides. Remember, sun damage can affect your eyes too, increasing the risk of cataracts and macular degeneration later in life.

Fifth, be aware of your surroundings. Remember that snow, water, and sand reflect UV radiation, increasing your exposure. Be extra cautious when participating in outdoor activities near these surfaces.

One of the biggest challenges is getting teens to consistently use sun protection. Peer pressure and the desire to tan can be strong influences. Education is key. Teens need to understand the long-term consequences of sun damage, including premature aging, wrinkles, sunspots, and skin cancer.

Consider organizing sun safety workshops at Taos High School or the UNM-Taos campus. These workshops could feature dermatologists or other healthcare professionals who can explain the science behind sun damage and answer teens’ questions. Peer-to-peer education can also be effective. Train student leaders to become sun safety advocates and spread the message to their friends.

Another pitfall is relying solely on sunscreen. Sunscreen is an important tool, but it’s not a magic bullet. It should be used in conjunction with other sun protection measures, such as clothing, shade, and sunglasses.

Many teens also underestimate the importance of reapplication. Sunscreen needs to be reapplied every two hours, or more often if swimming or sweating. Set a timer on your phone to remind you to reapply. Keep a travel-sized sunscreen in your backpack or car for easy access.

The long-term consequences of UV exposure are significant. Skin cancer is the most common type of cancer in the United States. Melanoma, the deadliest form of skin cancer, is particularly concerning. While melanoma is more common in older adults, it can occur in younger people as well.

In addition to skin cancer, UV exposure can also cause premature aging. This includes wrinkles, sunspots, and loss of skin elasticity. These changes can make you look older than you are and can affect your self-esteem.

The high desert climate of Taos exacerbates these risks. The dry air can dehydrate the skin, making it more vulnerable to sun damage. The intense sun can also cause sunburns more quickly.

By adopting a year-round sun protection strategy, Taos teens can significantly reduce their risk of sun damage and protect their long-term health. It’s not about sacrificing fun or staying indoors. It’s about being smart, proactive, and making informed choices.

Think of sun protection as an investment in your future. By taking care of your skin now, you can prevent premature aging, reduce your risk of skin cancer, and enjoy a healthy, vibrant life. So, next time you head out to ski, hike, or just hang out in Taos, remember to grab your sunscreen, hat, and sunglasses. Your skin will thank you for it.

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