Taos Toxins: Altitude Air Stealing SPF Savings?

Photograph of Franklin Everett ShawBy Franklin Everett Shaw
January 5, 2026

The sun beats down, reflecting off the adobe walls of Taos Plaza. Tourists and locals alike squint, reaching for sunglasses. But are they doing enough to protect their skin? Living in or visiting a high-altitude, sunny locale like Taos, New Mexico demands a skincare strategy far beyond what you might use back in, say, Chicago. The thin air and intense UV radiation require a proactive, informed approach.

Let’s dive into how to truly protect your skin in Taos.

First, let’s talk SPF. It’s not just about slapping on any old sunscreen. The intensity of UV radiation increases significantly with altitude. For every 1,000 feet you ascend, UV levels rise by approximately 4-5%. Taos sits at nearly 7,000 feet. That means you’re facing roughly 30% more UV radiation than at sea level.

What SPF should you use? Forget anything below SPF 30. Even that is borderline. Aim for SPF 50 or higher, and make sure it’s broad-spectrum, protecting against both UVA and UVB rays.

But SPF number is only part of the equation. Application is key. Most people don’t use enough sunscreen. You need about one ounce – a shot glass full – to cover your entire body. And don’t forget often-missed spots like your ears, the back of your neck, and the tops of your feet.

Reapplication is crucial, especially in Taos. The dry air evaporates sunscreen faster. Reapply every two hours, or immediately after swimming or sweating. Set a timer on your phone to remind you.

Where can you find the right sunscreen in Taos? Check out Cid’s Food Market. They often stock a good selection of mineral-based sunscreens, which are generally considered safer for your skin and the environment. Look for brands like Badger Balm or Thinkbaby (even if you’re not a baby!). These use zinc oxide and/or titanium dioxide as active ingredients.

Another option is Taos Pharmacy. They carry a wider range of brands, including some higher-end options. Ask the pharmacist for recommendations based on your skin type.

Beyond sunscreen, consider protective clothing. Wide-brimmed hats are essential. Sunglasses with UV protection are non-negotiable. Lightweight, long-sleeved shirts and pants can also provide a barrier against the sun. Look for clothing with a UPF (Ultraviolet Protection Factor) rating.

Now, let’s address the dry air. Taos is a desert environment. The lack of humidity can wreak havoc on your skin, leading to dryness, irritation, and even premature aging.

Hydration is paramount. Drink plenty of water throughout the day. Carry a reusable water bottle and refill it often. Consider adding electrolytes to your water, especially if you’re active.

Moisturize, moisturize, moisturize. Use a rich, hydrating moisturizer morning and night. Look for ingredients like hyaluronic acid, ceramides, and shea butter. These help to draw moisture into the skin and create a protective barrier.

A humidifier can also make a big difference, especially at night. Place one in your bedroom to add moisture to the air while you sleep.

What about specific skincare products? For cleansers, opt for gentle, hydrating formulas. Avoid harsh soaps that can strip your skin of its natural oils. CeraVe Hydrating Facial Cleanser is a good option, readily available at most drugstores.

For serums, consider incorporating a hyaluronic acid serum into your routine. Apply it to damp skin after cleansing to help lock in moisture. The Ordinary Hyaluronic Acid 2% + B5 is an affordable and effective choice.

For nighttime, a thicker cream is ideal. Look for something with ingredients like retinol or peptides to help combat the signs of aging. However, be careful with retinol, as it can make your skin more sensitive to the sun. Use it only at night and always wear sunscreen during the day.

Now, let’s talk about fitness. Exercising at high altitude can be challenging, and sun exposure can exacerbate the effects of altitude sickness.

Acclimatize gradually. Don’t try to do too much too soon. Give your body time to adjust to the altitude. Start with shorter, less intense workouts and gradually increase the duration and intensity as you feel comfortable.

Hydrate before, during, and after exercise. Dehydration can worsen altitude sickness symptoms.

Avoid exercising during the hottest part of the day. The sun is most intense between 10 a.m. and 4 p.m. Opt for early morning or late afternoon workouts.

Wear appropriate clothing. Choose lightweight, breathable fabrics that will wick away sweat and protect you from the sun.

Listen to your body. If you start to feel dizzy, lightheaded, or nauseous, stop exercising and rest.

A common mistake people make is thinking they can skip sunscreen on cloudy days. UV radiation can penetrate clouds. You still need to protect your skin, even when it’s overcast.

Another pitfall is relying solely on makeup with SPF. While makeup with SPF is better than nothing, it’s usually not enough to provide adequate protection. You need to apply a separate sunscreen underneath your makeup.

Finally, don’t forget about your lips. They’re just as susceptible to sun damage as the rest of your skin. Use a lip balm with SPF 30 or higher.

Living in or visiting Taos is a unique experience. The stunning scenery and vibrant culture are well worth the effort to adapt to the environment. By following these tips, you can protect your skin and enjoy all that Taos has to offer without compromising your health. Remember, consistent and informed sun protection is the key to maintaining healthy, radiant skin in this high-altitude paradise.

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